Content marketing is a large part of any successful social strategy, but content curation alone isn’t going to get you where you need to be. To really stand out and define your brand online, you need to be putting out relevant, custom content. That’s all very well and good, but what do you do if you are a small business? Being a one-woman business, sales, admin and marketing department is a tough gig, right? Well don’t worry, the internet has got your back. The following is a list of my favorite tools for creating beautiful custom content in record time.
Pablo by Buffer is the perfect way to top up your Twitter feed when you’re feeling low on resources. It’s a tool that helps you overlay text on images to create inspirational, or quote cards. There are a number of things you can create here, ranging in time-commitment from 5 seconds to 5 minutes. If you’re really stuck, you can roll with whichever quote and image Pablo has generated for you. Refreshing the page will present you with a new quote/image combo each time which you can download or share directly to your social channels.
If you have a little more time, I’d recommend adding some custom text and images. The text can be a quote that’s relevant to your business, or a tip/insight you’d like to share. You can choose from Pablo’s stock of photographs, or upload your own. Once uploaded, you can play with the background to make sure your text stands out.
You can even upload your logo and brand the content.
This is an example of a piece of content created with Pablo in under 30 seconds.
Canva is an excellent tool for anyone lacking in graphic design tools and/or training. It has a simple drag and drop interface, and plenty of images, shapes and templates to help you create the content you need.
When you first sign up, you will be presented with some nicely-designed pre-made templates. If you’re in a hurry you can go ahead and use these, but be prepared to pay for some of them (Although at just $1 per asset, you won’t be breaking the bank). Fees can be easily avoided by looking out for the assets marked “Free.”
If you have a little more time on your hands, and are in the mood to explore, you can create your own designs from scratch using Canva’s colored backgrounds, shapes and fonts. You can access a large database of images or upload & edit your own.
The nice thing about Canva is the designs you create can be used for online and traditional marketing, enabling you to create a cohesive look for your campaigns. It also has a section for building infographics.
Piktochart is a great tool for creating fast, custom infographics. It has over 400 templates for you to choose from and edit, or if you’re feeling adventurous you can choose a blank template and build your infographic using Piktochart’s bank of icons and images. If you’re new to the design game I would advise starting out with a template. Templates are also a good option if you’re feeling pressed for time.
Piktochart also allows you to set your infographics up for print in A4 or letter format.
Here is an example of a Piktochart template. Pretty neat, right?