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Clickbait - Emer Kelly Digital Marketing and Graphic Design

The war on clickbait

Anyone active in the online world is familiar with clickbait. Whether or not you’ve come across the actual term before, you’ve surely seen it in action hundreds of times. Clickbait is the sly art of baiting readers with sensationalist, and often misleading, headlines. The biggest culprits of clickbait are sites like Buzzfeed and UpWorthy (They’re the […]

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What is a hashtag? - Emer Kelly Digital Marketing and Graphic Design

What the ### is a hashtag?

I still have clients come to me every week wondering what hashtags are, and doubting their effectiveness. In a nutshell, Hashtags are the difference between shouting important information in a crowded street, and sharing it with groups of people who have expressed an interest in the topic. Which method do you think is more effective? […]

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