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Emer Kelly

Graphic Designer | Creative Thinker

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Hepatitis Awareness at Africa's Largest Sporting Event

70 million Africans have viral hepatitis B or C. Almost none are aware. I worked with BKW Partners and others on a hepatitis awareness campaign during the 2019 Africa Cup of Nations. The project included on-pitch advertising via an animated LED, an interactive booth at the Cairo International Stadium, a website, online game, and various print materials. Materials were created in English, French, and Arabic.

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The campaign reached over 425 Million people in the first 30 days and was picked up by over 20 media outlets.
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An illustration of a homemade street soccer ball brought the nostalgia factor
A diverse set of players promoted inclusion and spoke to everyone
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© Emer Kelly, 2020.