Hepatitis Awareness at Africa's Largest Sporting Event
70 million Africans have viral hepatitis B or C. Almost none are aware. I worked with BKW Partners and others on a hepatitis awareness campaign during the 2019 Africa Cup of Nations. The project included on-pitch advertising via an animated LED, an interactive booth at the Cairo International Stadium, a website, online game, and various print materials. Materials were created in English, French, and Arabic.
The campaign reached over 425 Million people in the first 30 days and was picked up by over 20 media outlets.
An illustration of a homemade street soccer ball brought the nostalgia factor
A diverse set of players promoted inclusion and spoke to everyone