Emer Kelly
Graphic Designer | Creative Thinker

Opinionated

Thoughts, ideas, and musing about advertising, marketing, and occasionally other topics.

When advertisers forget why they're advertising

I came across this ad on Facebook last week, and it immediately baffled me. It’s not a high-cost ad by any means, but no matter your budget, there are some key tenets that you need to get right. The most important of these is: Tell me why I should purchase your product.

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Emer Kelly
Native’s Awesome E-mails

I bought a fancy deodorant this week…an expensive fancy deodorant. I was a bit worried about the price tag, until I got this email and realized that even if their product turns out to be a wash, this message would almost be worth the $$$.

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Emer Kelly