I came across this ad on Facebook last week, and it immediately baffled me. It’s not a high-cost ad by any means, but no matter your budget, there are some key tenets that you need to get right. The most important of these is: Tell me why I should purchase your product.
A Missed Connection from Oxfam
An interested headline, a lot of work, and a piece that ended up being…a bit “meh.”
Is it Influencer Marketing or is it Just Alex?
Influencer marketing is on the way out, in favor of micro-influencer marketing. Is this approach any different from good old-fashioned customer service? Only time will tell…
Native’s Awesome E-mails
I bought a fancy deodorant this week…an expensive fancy deodorant. I was a bit worried about the price tag, until I got this email and realized that even if their product turns out to be a wash, this message would almost be worth the $$$.
Inclusion Is the New Sex. It Sells.
The time right now is ripe for positive, timely messaging. Brands with a more liberal-leaning base are trying to energize potential customers by aligning themselves with their core values.
A Beautiful Web Experience — for 44% of Users
Websites are a key to communicating almost any organization's brand. And when I ran across Wanderlust Cameras' site last week I thought "Wow, that’s nice". It's just beautifully simple. And it delivers their message efficiently and clearly. BUT.
Big Data, Meet Big Creativity
The magic that happens when a genius comes along, and uses big data for a punchy, fun, on-trend, creative billboard campaign.
“Unselling” For the Win: How Some Companies Unblack Fridayed Black Friday
Sometimes you make more money, when you stop trying to make money. Check out these brands that took an unconventional approach to Black Friday, and won big.
A Millennials Take on the Evolution of Advertising
This Kenzo perfume ad took the internet by storm over the summer. Why? Because it's entertaining-as-hell. There's a new standard in digital advertising, and it's a fun one.