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Emer Kelly

Graphic Designer | Creative Thinker

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When advertisers forget why they're advertising

I came across this ad on Facebook last week, and it immediately baffled me. It’s not a high-cost ad by any means, but no matter your budget, there are some key tenets that you need to get right. The most important of these is: Tell me why I should purchase your product.

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Saturday 08.24.19
Posted by Emer Kelly
 

A Missed Connection from Oxfam

An interested headline, a lot of work, and a piece that ended up being…a bit “meh.”

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Thursday 09.21.17
Posted by Emer Kelly
 

Is it Influencer Marketing or is it Just Alex?

Influencer marketing is on the way out, in favor of micro-influencer marketing. Is this approach any different from good old-fashioned customer service? Only time will tell…

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Monday 05.15.17
Posted by Emer Kelly
 

Native’s Awesome E-mails

I bought a fancy deodorant this week…an expensive fancy deodorant. I was a bit worried about the price tag, until I got this email and realized that even if their product turns out to be a wash, this message would almost be worth the $$$.

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Thursday 04.20.17
Posted by Emer Kelly
 

Inclusion Is the New Sex. It Sells.

The time right now is ripe for positive, timely messaging. Brands with a more liberal-leaning base are trying to energize potential customers by aligning themselves with their core values.

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Wednesday 02.08.17
Posted by Emer Kelly
 

A Beautiful Web Experience — for 44% of Users

Websites are a key to communicating almost any organization's brand. And when I ran across Wanderlust Cameras' site last week I thought "Wow, that’s nice". It's just beautifully simple. And it delivers their message efficiently and clearly. BUT.

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Tuesday 01.31.17
Posted by Emer Kelly
 

Big Data, Meet Big Creativity

The magic that happens when a genius comes along, and uses big data for a punchy, fun, on-trend, creative billboard campaign.

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Thursday 12.15.16
Posted by Emer Kelly
 

“Unselling” For the Win: How Some Companies Unblack Fridayed Black Friday

Sometimes you make more money, when you stop trying to make money. Check out these brands that took an unconventional approach to Black Friday, and won big.

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Tuesday 11.29.16
Posted by Emer Kelly
 

A Millennials Take on the Evolution of Advertising

This Kenzo perfume ad took the internet by storm over the summer. Why? Because it's entertaining-as-hell. There's a new standard in digital advertising, and it's a fun one.

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Thursday 11.03.16
Posted by Emer Kelly
 

© Emer Kelly, 2020.